London
£45,000
The Louis Vuitton Moët Hennessy Group (LVMH) is a world leader in luxury brands and possesses a unique portfolio of over 60 prestigious brands, including Veuve Clicquot. Thanks to its brand development strategy, and the expansion of its international retail network, LVMH has had a strong growth dynamic since its creation in 1987. Today, the LVMH group comprises of 80,000 employees.
Moët Hennessy UK Limited iscurrently looking for a Senior PR Manager to join the Moët & Chandon and Dom Pérignonmarketing team to develop and implement its annual PR plan. The successful candidate will be involved with strategy setting and client direction in order to ensure the long term growth of brand equity with consumer and trade targets.
Key responsibilities:
To work with the Moët & Chandon and Dom PérignonMarketing team (Marketing Manager, Brand Manager Dom Pérignon , Brand Manager Moët & Chandon and Marketing Assistant) to develop and implement the annual PR plan and budget for approval by the PR Director and Marketing Director, Champagnes;
To manage external agencies and internal resources for key PR initiatives incorporating image and commercial objectives;
To be responsible for developing the media strategy of key projects by targeting enhanced broadcast and press coverage, along with optimising key existing relationships;
To be responsible for all consumer media liaison for the Moët & Chandon and Dom Pérignon brands and to deliver required and targeted media coverage, including the development of new media relationships;
To maintain and drive forward digital activity
To review and evaluate PR delivery and performance;
To lead the evaluation of all events;
To liaise with product producers ("Maisons") for VIP or key journalist visits;
To communicate high profile PR coverage to the sales team; and
To liaise with PR agencies to organise product tastings.
The successful candidate must hold a Bachelor's degree in a relevant discipline such as Marketing, Public Relations or Communications and have significant experience within Public Relations and some experience of working with luxury brands. You will be able to combine strong project management skills with the ability to analyse data and report media campaign progress and success. You will be able to work with all marketing medians including broadcast and print media and digital media, including within social media environments. Additionally, you will have the ability to establish and maintain strong working relationships with key media contacts, clients, business affiliates and colleagues alike.
Closing date: +28 days